‘The Story of Animation’ is an informative film about using animation in business and corporate purposes, and in a simple way explains how YOU can use animation as a visual storyteller in your company.

mandag den 4. juli 2011

The Story of Animation - Ready, set, go!!

Together with director David Tart, Tumblehead is in charge of realising the project. Tumblehead is currently working on the development of the different characters who are starring in the film, including the main character YOU. Drawings of all the characters are shown on the production blog. Tumblehead is very excited to be a part of this project, because it is a possibility not only to create a film with the creative value that Tumblehead strives for, but because the film also deals with a common problem that Tumblehead as a company often runs into. This makes the project very important for Tumblehead and for the people working on it.
Magnus and Jonas discussing the design of the main characters.

Stine hard at work, swinging the water color brush!

Dailies



Concept for the different envirenments in the animatic. In the bottom right corner you can see Sanadra's sketch of the "Animation Machine".


Skype meeting with David

Synopsis:

’The Story of Animation’ is an animated 3 mins short film directed by David Tart and produced at Tumblehead Animation Studio in Viborg, Denmark.
The story of Animation deals with the problems and questions that a possible client might have.

The film is therefore not about the history of animation, but shows the production process and the visual potential which animation films as a media contains. The film is targeted towards companies that might have an outdated view on animation as a communication form – a form that speaks to children only.
The film therefore introduces the animation branch and the companies to each other, so they can get a chance to learn each other’s worlds, language and competences - thereby figuring out how to solve tasks together.

The story follows YOU, the main character who has set out to produce an advertisement for a company that makes clever inventions. Faced with this new media, naturally, a lot of questions are raised that need answering; What style should you use? Who can you call? What is the process? How much does it cost? And isn’t animation just for children? Luckily YOU is guided by the all knowing narrator who explains the different processes and helps him make the right decisions.

The very first concept art made for the project, when it was called "Make It Move"
Artist: Magnus Møller

Character Design
The talented Sandra N. Andersen made a color test and a take on the design for the YOU character, and the director. Here's a few of her drawings from the first week:








2 kommentarer:

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  2. That was an extremely interesting blog. Brand Explainers is a Video Explainer Company that has been telling captivating brand stories and creating effective brand experiences through their phenomenal videos.

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